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Staffordshire and Stoke-on-Trent PCN Clinical Director Coaching Programme

Virtual via Zoom.


This programme is being delivered in the context of the COVID-19 pandemic and the ambitions of the recently published NHS People Plan. With a growing population and people living longer, often with long-term conditions, and health inequalities, the demand on local health services is ever-increasing. To meet this increased demand, Primary Care Networks [PCNs] are to become the building blocks to every Integrated Care System [ICS], allowing community, mental health, social care, hospital and voluntary services to work together to enable greater personalised, compassionate, inclusive, coordinated and integrated health and social care. This system will require a different way of working, different relationships and new roles for general practice and primary care.

The Opportunity

NHS Stoke and Staffordshire is providing a fully funded programme of 3 professional one-to-one 90-minute coaching sessions, to support Clinical Directors [CDs] of PCNs in local systems in Stoke and Staffordshire. The coaching is provided by We Are Beyond and their professional coaches.

Coaching offers a confidential and supportive environment for CDs to consider their own leadership style and challenges, focus on their Clinical Director leadership role, understand and lead change, explore collaboration and system working, and clarify what it will mean to be successful and support the integration of the health and care system.

Coaching will be provided by a highly qualified, and experienced professional coach.

You will need to commit to three virtual, 90-minute, one-to-one coaching sessions, to be started in June and completed by December 2022. Sessions will likely take place around 4-6 weeks apart.

About Coaching                                              

Coaching is a confidential 1-to-1 relationship with a professional coach who works with you to clarify your goals and help you to determine how to best achieve them. It sounds simple and indeed it is, however, in this increasingly busy world, very few people, particularly in Primary Care, have time to stop for long enough to reflect, gain clarity, and achieve their purpose. Coaching is about many things; however, principally it is about changing thinking patterns and behaviours, which will lead to the outcomes that you want.

Coaching is not therapy or counselling. Coaching is almost entirely a forward-looking process that helps you get from where you are now to where you want to be, and to do so faster than if you were working on your own.

What this Leadership Coaching Offers you

Leadership Coaching will offer you an opportunity to have confidential conversations that (among other things) will provide:

  • Headspace to work through challenges, decisions and opportunities, and identify priorities related to your leadership role.
  • An opportunity to reflect on and develop the collaborative, compassionate and inclusive leadership skills that are key to success.
  • Increased personal insight, enabling you to build your confidence, build on your talents and play to your strengths.
  • Improve communication and influencing skills in order to achieve better outcomes
  • Increased understanding of personal resilience and how to deepen it.

Coaching is particularly relevant when individuals are faced with change, challenges, opportunities or options. It is relevant for those who want to review where they are now, consider how they would like things to be different and plan next steps.  Coaching is about developing and utilising personal insight, taking action and looks to the future; it will help you to identify what is important that would extend satisfaction and fulfilment and how you will achieve it.  During coaching, you will have a chance to appreciate the skills and experience that you have accumulated, deepen your existing competencies, and identify and clarify opportunities for change to be even better as a leader.

Eligibility Criteria for this Coaching Support

Funding is being provided by NHS Stoke and Staffordshire. To be eligible for this programme, you must be:

  • A CD of a PCN in the Stoke and Staffordshire area
  • Able and willing to commit to three virtual coaching sessions of 90-minute duration before June and December 2022

And crucially:

  • Want something to be different for yourself (even if you are not sure what that is).

Confidentiality & GDPR

Data contained in the Expression of Interest form will be treated as confidential. Identifiable details will not be shared with any other parties, with the exception of the We Are Beyond Coaching Team. Beyond will share with NHSE/I anonymised themed information. By completing the form below, you are agreeing for NHSE/I to share your personal/professional information with We Are Beyond and their Coach Team.

How to Apply

If you would like to apply for a place on this coaching programme, please register your expression of interest by 27th May 2022.

If you are allocated a place on this coaching programme, coaching session dates will be agreed personally between you and your allocated coach.

Please note: Places are limited and applications will be considered on a first-come first-served basis.

Questions about this event?

Organiser: Jackie Bryan & Phillip Masuwa

If you have any questions about this coaching offer, please contact [email protected] or [email protected]

By completing this form below you are agreeing for NHS Stoke and Staffordshire to share your personal/professional information with We Are Beyond and their professional coach associates in line with GDPR.